A Random Man on Planet Earth: Six Americas

Wednesday, May 20, 2009

Six Americas - which one are you?

A great new social science report has just been released that finds there are six different 'types' of Americas when it comes to climate change:

(i) Alarmed (18%)
(ii) Concerned (33%)
(iii) Cautious (19%)
(iv) Disengaged (12%)
(v) Doubtful (11%)
(vi) Dismissive (7%)

Here is the blurb (from the envirosoc listserve):

Just a quick note to let you know about a major report we just released today called, "Global Warming's Six Americas." Drawing on a scientific survey of American climate change beliefs, attitudes, policy preferences, and behaviors, our research has found that the public falls into six distinct groups – each of which currently engages (or not) with the issue in a unique way:

The report introduces the six groups by briefly describing each and highlighting how they differ from one another. As you know, one of the first rules of effective communication is to “know thy audience.” We hope the results are useful to you in your own efforts to constructively engage the public in this pressing issue. If you have any questions, please let me know.

Anthony Leiserowitz, Ph.D
Director, Yale Project on Climate Change
School of Forestry & Environmental Studies
Yale University

The report can be downloaded here:

http://environment.yale.edu/uploads/6Americas2009.pdf

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