New research carried out by Maibach et al (2010) from George Mason University suggests that framing climate change in terms of a public health issue - rather than an environmental issue - helps a wider spectrum of people to see climate change as personally relevant, understandable, and significant.
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"Re-defining climate change in public health terms should help people make connection to already familiar problems such as asthma, allergies and infectious diseases, while shifting the visualisation of the issue away from remote Arctic regions and distant peoples and animals."
A better healthier future for everyone is a positive framing that may help to better engage the public with climate change.
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"Many leading experts have suggested that a positive vision for the future, rather than a dire one is precisely what has been missing from the public dialogue on climate change so far."
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For the press release for this research see here
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Or for the full paper see here
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